Social media for businesses – Lee Hopkins
I came across Lee Hopkins, a communication and online theorist, who has proven to be extremely useful as I tackle my research thesis this year, and may prove beneficial to some of my colleagues. Visit Lee’s website here.
In a recent online article, Lee Hopkins discusses how businesses and management consultants are now looking to capitalise on the online buzz. Hopkins states:
Social media allows you to have a conversation, so as a business person I can have a conversation with every single one of my customers, all of my suppliers and any investors I might have. I can have conversations with them and it becomes a very interactive conversation and it brings people with their community closer.
According to another source, currently 19% of the population is on Facebook and after Google, Youtube is the second most popular search engine. So it might be worthwhile for a business to capitalise on the plethora of social media tools that are now available and start communicating to the wider online audience.
Jenny Lesley said,
June 12, 2009 at 4:41 am
yes some good observations here.. why should these networking tools be specifically used just for ’social’ purposes? They are freely available, accessible by most people over the internet and being adopted more and more as the communication medium of choice. I see a business opportunity for a technically skilled and computer communications guru, developing a communications network that makes for easy client networks coming together to discuss the ‘business’ – small or large… and so.. the Business Network is born… who’s up for it???